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Revantage Corporate Services

National Marketing Manager at LivCor, LCC

Salary
Competitive
Employment
Full Time
Real Estate Field
  • Technology / Market Research
Location
Chicago
Region
IL
Postal Code
60606
Country
United States

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Description


The National Marketing Manager supports the strategic development, assessment and management of marketing programs implemented in partnership with management companies within a national portfolio. The National Marketing Manager is expected to maintain weekly, monthly and quarterly reporting of asset marketing performance to develop a comprehensive understanding of the multifamily portfolio’s marketing efforts, sub markets and notable market trends. The National Marketing Manager will be involved in the assessment of marketing and leasing performance of third party operators, evaluation of sales efforts (based on reported data) and an integral component of budgeting for marketing spend.

As the National Marketing Manager, one is held accountable to, however not limited to, the following job functions:

  • Maintains and analyzes key metrics, to include; revenue predictors as they relate to lead/traffic sources, evaluation of cost per lead and traffic/conversion trends
  • monthly financial reporting, assisting with the preparation of annual budgets and quarterly reforecasts, conducting and ad hoc analysis & reporting
  • Extracts, analyzes and reports on digital marketing performance though Google Analytics, Google AD words and other data site-crawl tools
  • Oversees the Online Reputation Management analysis and reaction process for the national portfolio. This includes executive analysis reporting, process building and management
  • Monitors social media/feedback to track and provide guidance as it relates to reputation management
  • Oversees the Leasing performance process for the national portfolio including process building and reactions to performance
  • Retrieve and analyze financial and operational data from Essbase, PBCS, Rentlytics, Yardi, YieldStar, OneSite, OneNote, Axiometrics, MPF, BLS and other commonly used LMS software used in multifamily
  • Manages a relationship with operators and vendors that sets expectations while fostering collaborate partnerships
  • Accumulates data/reporting from third party software (CRM & LMS solutions) monthly
  • Supports the marketing team in updating and maintaining historical data as it pertains to advertising and sales performance for each asset, organized by various categories
  • Manages the monthly and quarterly reporting on portfolio-wide AD trends, sales conversions and market trends
  • Reviews market surveys weekly (for watch list properties and/or focus assets) – keeping note of important observations and trends
  • Monitors social media/feedback to track and provide guidance as it relates to reputation management
  • Assists LivCor marketing manager with property positioning and budget review, monitoring plan effectiveness and recommending advertising allocation
  • Some travel required. Travel would be oriented around portfolio visits of subject properties, comp visits and industry related conferences/knowledge acquisition opportunities
  • Divides time between planned projects and urgent matters.  Expects new issues on a weekly basis and responds with energy, collaboration and speed
  • Excels in an environment with constant change.  Adapts, performs and invites additional job responsibilities as LivCor develops
  • Based on experience level, may directly oversee the marketing analyst team of 2
  • With contribute to the education and development of the marketing analyst team

REQUIRED QUALIFICATIONS: 

  • Minimum of 3 years of experience in real estate marketing. 
  • Candidate must be proficient in excel, online research, and knowledge of marketing plans.
  • Candidate must have proven track record of providing high quality support and completing tasks.  
  • Ability to travel. 

PREFERRED QUALIFICATIONS: 

  • A focus in analysis preferred.  
  • Bachelor’s degree preferred.

LivCor is committed to a diverse workforce.  We are an Equal Opportunity Employer and a member of E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, protected veteran status, sexual orientation, gender identity or any other applicable federal or state-protected classification. 

Job Function


  • Marketing
 

Job Sector


  • Residential
 

Experience


2+ to 5 years


Apply Now
 
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